Specialist: Customers recommendation after experiencing stronger marketing than resonant phrases
Asharqia Chamber of Entrepreneurship Incubator organized an event entitled: "Quality and Customer Journey.. SME Success Centre ", presented by the consultant in planning and institutional excellence Abdelaziz Al-Mahboob.
During the meeting, which was held on the evening of Tuesday, June 21, 2022, and witnessed a remarkable presence, Al-Mahboob said that knowing the needs, requirements and expectations determines the percentage of customer satisfaction, pointing to the importance of experiences that help identify the requirements and needs of customers, and the need to develop appropriate strategies that contribute to raising their level of satisfaction, and increasing Retention rate, indirect marketing of the brand.
Al-Mahboub explained that the after-sales follow-up service with customers raises the level of loyalty and satisfaction for them, stressing a precious rule that institutions must work on, which is: "My customer is today...my customer is Doom" and it emphasizes trying as much as possible to keep the customer to be a permanent customer.
Regarding the after-sales services, Al-Mahboub said that several services are provided to the customer, including product support, which consists of maintenance, guidance, updating, and promotion, as well as maintaining the customer through opinion polls and sending an overview of new products, special offers, rewards for distinguished people, and participation in special events.
Al-Mahboob pointed to the results of a field study on customer requirements, which led to customers’ desire to obtain easy procedures without bureaucratic procedures, clarity of service requirements and models, in addition to continuous improvement and follow-up, providing an effective means of communication with the institution and speed and accuracy of performance.
Al-Mahboob stressed that the most successful and strongest marketing campaigns that any establishment can carry out are through the recommendation of customers, and the reason for this is that it was carried out after the experience, which gives it more credibility than the ringing phrases that institutions put in their promotional ads, so it is necessary to invest in the customer’s experience, and the profit will come according to So.
